English
With Whale SpaceSight, Bestore has significantly enhanced data-driven store control, substantially improving management efficiency while reducing operational costs.
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2900+
Stores which Footfall Analytics covered
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90%
Boost in Operational Performance
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30%
Store Management Time Cut
Bestore specializes in providing consumers with premium snacks, operating a well-balanced and highly integrated omnichannel sales network spanning both online and offline platforms. With over 2,900 physical stores and 99 segmented online channel portals, Bestore has become one of the most popular nationally recognized snack brands.
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Real-time data acquisition
Require real-time capture and analysis of store dynamic data to grasp store operation status timely.
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Efficient store management
Need to improve store management efficiency and reduce management costs through digital means.
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Data support for store expansion
The brand lacks the support of relevant data such as customer flow conversion rate.
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Data support for operation improvement
In the process of actual store operation improvement, the brand lacks support for store user behavior data.
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Customer profie analysisWhale's real-time tools analyze in-store behavior, operations, and customer profiles to enable data-driven decisions for operational improvements and customer segmentation.
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Customer flow analysis
By leveraging Whale SpaceSight, stores gain insights from customer entry/exit flow, dwell time, and movement behavior, allowing analysis of exit conversion rates and overall operational effectiveness.
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Multi-store operation monitoring
Use Whale's unified monitoring system to count the daily passenger flow in and out of each store, assisting in monitoring the daily operation status of BESTORE's more than 2,900 offline stores uniformly.
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Data value enhancementTransform raw data into strategic assets with Whale's analytics system. By deeply analyzing customer behavior and store operations, we elevate data value while paving the way for seamless system upgrades and expanded capabilities.
With the growth of China's economy, snack foods have evolved from discretionary purchases to daily necessities—creating a market worth over one trillion yuan. As an all-round player in the leisure snack industry, Bestore has built a balanced and integrated online-to-offline business model. As the brand continues to expand its physical store footprint, digital transformation has become essential to enhance operational efficiency and modernize store management.
A key challenge for Bestore was how to capture and analyze real-time customer flow data, derive insights from in-store behavior and operational metrics, and utilize a data platform to drive store performance—an urgent priority in the brand’s upgrade roadmap.
In this context, Whale partnered with Bestore to analyze entry and exit traffic, customer behavior, and store performance across its 2,900+ locations, helping the brand strengthen data-driven operational control.
For a multi-store retailer like Bestore, analyzing customer behavior, tracking daily foot traffic, and leveraging data and algorithms to improve management efficiency are essential capabilities.
Using Whale SpaceSight, Bestore now monitors daily entry and exit traffic across all its stores and gains oversight of daily operations. Functional modules within SpaceSight analyze various data indicators—including user behavior—significantly enhancing data value and boosting the operational management efficiency of offline stores.
This collaboration has greatly improved Bestore’s data control over store operations, offering substantial data management and promotional value to the broader food retail chain industry. Looking ahead, Whale will continue to support Bestore in the digital transformation of 2,000 stores nationwide, with a comprehensive upgrade of store data management systems—including capabilities such as customer profile analysis.
