Since 2016, China's consumer market has witnessed explosive growth in the new tea and beverage era. Capital investment has accelerated industry expansion, while market consolidation intensified during the pandemic. In this climate, supply chain development, talent acquisition, and digital operations have become critical success factors for brands.

As an emerging coffee innovator, Cubic 3 has been rapidly expanding its store network across China. Beyond consistently delivering unique coffee experiences, the brand sought to harness data analytics to drive store performance and inform strategic expansion. This made digital innovation central to Cubic 3's growth strategy.

However, in practical marketing execution, Cubic 3 encountered several challenges: the inability to centrally control disparate business systems during campaigns; difficulties in delivering dynamic, personalized content that limited campaign effectiveness; and operational constraints in manually executing large-scale marketing initiatives within tight timelines. The key question emerged: how to manage marketing activities with both efficiency and ease while comprehensively enhancing operational impact? This became crucial to the brand's digital transformation.

Addressing these needs, Whale deployed Harbor and Analytics solutions. The integrated platform provided Cubic 3 with unified control over complex campaigns, enhanced large-scale event-driven marketing capabilities, and supported both inbound marketing (via mini-programs and apps) and outbound marketing (DTC and third-party channels). Through continuous optimization of marketing rules using data feedback and AI-driven recommendations, Whale significantly advanced Cubic 3's retail digital innovation.

Whale implemented a marketing automation platform that integrated Cubic 3's various channels including their app, mini-program, and WeChat official account. Combined with Analytics, the solution enabled real-time consumer insights across online and offline touchpoints. By identifying key consumer interactions, the system delivered precision content pushing, enhancing relevance and maximizing engagement—resulting in increased conversion rates. The platform provided real-time tracking of marketing performance with automated BI reporting based on consumer behavior analysis, enabling proactive alerts and dynamic strategy adjustments.

Through standardized, strategy-level workflow templates, Whale helped Cubic 3 eliminate repetitive operational tasks—reducing human error and preventing engagement gaps. The behavior-triggered marketing approach ensured maximum real-time responsiveness and high concurrency capacity, automating critical campaign milestones. This not only boosted marketing efficiency but also shortened conversion cycles.

The collaboration has significantly enhanced Cubic 3's data management capabilities across online and offline operations, establishing valuable best practices for the broader retail chain industry.

Cubic 3 continues to pioneer digital innovation across its retail business. By strengthening capabilities in data analysis, modeling, and decision-making—supported by machine learning and predictive intelligence—the brand is advancing its retail management while continuously exploring new automated marketing initiatives to drive sustainable growth.