November 4, 2023, OPPO's new flagship store officially opens at AEON JGC Mall in Indonesia. Spanning 250 square meters, the store challenges traditional electronics shopping by offering customers an immersive and enriched retail journey.

As a leading technology company, OPPO has demonstrated exceptional market performance, recently rising to become China's top smartphone seller. A pioneer in global expansion among Chinese brands, OPPO has brought Chinese technology to over 50 countries since commencing its globalization strategy in 2009. According to Q2 2023 statistics, OPPO ranks among the top 4 globally in smartphone market share and leads in Indonesia - a market of 270 million people, following only India, China, and the United States.

Whale specializes in empowering consumer brands with digital marketing operations to drive business growth. For this flagship launch, Whale provides groundbreaking store operation solutions to help OPPO build intelligent retail spaces and advance store experience innovation.

1. Innovative Retail: Experience as King

OPPO's innovative spirit extends beyond products to marketing. The new flagship blends retail with lifestyle - a trend defining future stores. Beyond selling electronics, it integrates innovative retail with appealing lifestyle elements.

At the store's center, a main display immediately introduces visitors to OPPO's product lineup and features. The design reflects OPPO's consumer-centric philosophy, incorporating an experience retail zone, cozy café, curated bookstore, and interactive demo area. This transforms shopping into a delightful discovery journey where customers can browse devices, enjoy coffee, read books, and experience OPPO's cutting-edge technology.

This immersive environment naturally strengthens customer-brand relationships and product understanding. Memorable experiences themselves become OPPO's most powerful communication tool.

2. Deep Insights for Premium Experiences

Exceptional experiences require deep understanding of customer journeys. Whale SpaceSight, an AI-driven store operation and analytics system, enhances OPPO's in-store customer journeys.

While maintaining high customer data privacy standards, SpaceSight enables precise, actionable insights through customer flow analysis, heatmaps, and intelligent queue prediction. Real-time analytics help OPPO understand traffic patterns, customer behavior, and preferences - optimizing staff allocation and ensuring consistently excellent shopping experiences.

SpaceSight's demographic analysis identifies preferences across genders and age groups, enabling tailored promotions and optimized displays. Repeat visits, dwell time, and interaction analysis further support customer retention and loyalty strategies.

Heatmap analysis identifies popular products and promotional spots, guiding strategic placement optimization.

3. Chinese Brands Going Global: From Price Competition to Brand Building

Leveraging domestic experience and global supply chain advantages, Chinese brands are increasingly expanding overseas. OPPO's global success exemplifies this trend.

While Chinese brands previously competed on cost-effectiveness, they're now reshaping premium brand image and value worldwide across automotive, 3C electronics, apparel, beauty, and FMCG sectors.

This shift increases expansion complexity. Chinese brands face challenges like low awareness and mismatched consumer needs. Short-term e-commerce strategies prove insufficient for sustained growth.

Going global requires digital marketing systems to quickly understand consumer needs, win minds, and maximize conversions with limited resources.

OPPO prioritizes respecting diversity and adapting to local markets. The company recognizes Southeast Asia's mature offline channels, India's e-commerce culture, German consumers' focus on technology, and British consumers' emphasis on brand appeal and service quality.

Accordingly, OPPO localizes marketing content and touchpoints to align with local consumer journeys and emotional needs.

Whale accelerates international growth by providing data and AI-driven actionable insights and operational automation. We help brands quickly understand consumer preferences and market feedback during localization, enabling timely marketing and sales strategies that maximize conversions while building deep consumer connections and enhancing brand value.

With the vision of becoming "a leading technology partner trusted by global businesses," Whale helps consumer brands navigate digital challenges and achieve sustained commercial success in a rapidly changing world.

Conclusion

With SpaceSight, OPPO takes groundbreaking steps in smart retail, enhancing both business insights and customer shopping experiences. Each customer's journey becomes more personalized, driving improved revenue conversion.

Looking ahead, Whale will help more international brands achieve growth through digital marketing operations and support more Chinese companies in succeeding across global markets.