Range anxiety remains one of the key factors discouraging many consumers from adopting electric vehicles. This anxiety is closely tied to challenges such as difficult charging access and slow charging speeds. Beyond installing charging points at residences, public EV charging stations distributed throughout cities form a critical part of the new energy vehicle ecosystem. TELD primarily engages in the construction and operation of new energy vehicle charging networks, along with providing value-added online services, committed to offering convenient and efficient charging experiences for EV owners and eliminating range anxiety.

Key operational questions include:

• What is the customer flow like at charging stations? How many pass by versus how many show genuine interest?

• Do customers leave their vehicles to shop while charging?

• How can the waiting experience be improved during longer charging sessions?

• Are the equipment and facilities in parking spaces fully functional and well-maintained?

These issues are of great concern to charging station operators and have a significant impact on the overall consumer experience.

To address these practical challenges, Whale has partnered with TELD. Using SpaceSight, we analyze vehicle characteristics, customer flow patterns, charging station experience data, and other relevant metrics to optimize the charging station network and operational systems. By examining daily operational effects such as foot and vehicle traffic, we help build a more comprehensive conversion framework. This enables TELD to identify the value and attribution of placed content, reduce brand promotion execution costs, obtain authentic promotional data, and provide big data value to support marketing decisions.

At the same time, by leveraging SpaceSight’s rich analytical dimensions—such as regional vehicle dwell time, screen attention comparison, charging duration analysis, model-specific stay comparisons, and customer retention analysis—combined with AI and computer vision technology, we help form automated content placement strategies that maximize the efficiency of brand promotions.

This collaboration between Whale and TELD has led to a 90% improvement in data acquisition efficiency, a 20% increase in customer dwell time, and an 80% reduction in brand promotion costs, embarking on a new digital journey for new energy vehicle charging stations. Through SpaceSight, Whale will continue to support charging stations in accelerating digital transformation, optimizing operational processes, enhancing consumer experience, eliminating range anxiety for new energy vehicle users, and contributing to the prosperous development of the new energy vehicle industry.