In today's business environment, many multinational corporations face challenges in managing massive brand and product information—struggling with unified management and adapting to local marketing needs. L'Oréal sells products in over 130 countries, with each product carrying different names across markets. All product data enters the system from Global sources, creating multiple data streams that resist centralized management. Data stored across disparate systems results in product parameters being scattered across different tables, requiring employees to navigate multiple systems to compile complete product information. How can brands manually define business-aligned parameters to help staff better understand products and tables while simplifying management and storage? This has become an urgent priority.

Against this backdrop, Whale's ODS Unified Data System now supports L'Oréal's product sales, forecasting, and business performance analysis.

Stable, Scalable Data Services

Based on data sensing and tracking, we built a data engine and warehouse that drives marketing strategy—processing massive multi-source data in real-time and offline, delivering stable 24/7 data reporting and insights to become the backbone of the brand's digital operations.

Product Data Maintenance & Application

We integrated multiple system data sources, assigned editing and viewing permissions by role, and enabled flexible parameter configuration—boosting form retrieval/filtering efficiency and providing full data history tracking for complete operational transparency.

End-to-End Mobile Device Lifecycle Management

Through data integration, we managed store, product, and other master data via multidimensional tables, ensuring appropriate access and editing rights for relevant personnel.

As a global leader in cosmetics, skincare, and fragrance production and distribution, L'Oréal has consistently positioned itself as a "digital-first" company. Particularly in the Chinese market, L'Oréal has closely followed digital trends—digitizing operations, marketing, and staff training—leading the industry in digital marketing while pursuing deep strategic collaborations with major internet platforms and driving all-round innovation.

Through this partnership, Whale has fundamentally addressed L'Oréal's challenges in data asset quality and security—significantly improving workforce efficiency and empowering the brand to fully embrace the digital wave.