NIO x Whale - Whale

NIO x Whale

Through Whale's product matrix and data-driven system, NIO has realized the optimization

of in-store content display and the quality improvement of marketing precision.

300+

NIO stores transformed by digital upgrades
200%

longer customer dwell time
3x+

Boosting product visibility and display variety

Customer Background

NIO is a global smart electric vehicle company founded in 2014. It is committed to creating a pleasant lifestyle for
users by providing high-performance smart electric vehicles and ultimate user experience.

Customer needs

Sale Performance Improvement

Imporve the sales performance for the car store and the whole region.
Exhibition Layout Enrichment

Through digitalization and virtual reality technology, enrich the number, form and types of cars displayed in stores
Customer Experience Improvement

Enhance the End-to-End Customer Experience
Centralized Marketing

Centralize the production, management, and distribution of marketing materials to enable efficient audience engagement.

Solutions and Value

Refined user operations

「Whale SpaceSight」+「Whale Harbor」, senses user interaction, builds in-store content optimization supported by a data system, and realizes accurate consumer portraits and personalized content push.
Offline screen management

Use「Whale Harbor」to manage offline screen content in a unified, fast and real-time manner.
Marketing content production

Use「Whale Harbor」to quickly produce offline marketing content.
Customer behavior analysis

Use「Whale Analytics」to collect, store and analyze offline customer behavior.

NIO x Whale Stories | Creating and Sharing a Better Lifestyle

As a leader in the new energy vehicle sector, NIO is committed to delivering premium smart electric vehicles, high-quality services, and innovative energy solutions. By consistently prioritizing product excellence and customer experience, NIO continues to explore new lifestyle possibilities—driving both brand growth and market performance through enriched in-store displays and enhanced user engagement.

With younger consumers increasingly valuing quality and immersive experiences, NIO has seized the opportunity to leverage digital technology as a catalyst for transformation. Starting from localized, detail-oriented enhancements, these changes collectively contribute to group-wide optimization. This strategy requires not only continuous innovation in cutting-edge technology but also a targeted understanding of the nuanced needs of diverse user segments.

To better engage store visitors and elevate the car-buying journey, NIO partnered with Whale to collaborate across user interaction, content presentation, data intelligence, and marketing optimization.

Content display and optimization rely on continuous user feedback and enterprise-wide data support. Through RFID technology in Whale SpaceSight, NIO captures real-time user interactions. With Whale Analytics, offline customer behavior is aggregated and transformed into actionable insights. Using Whale Harbor, NIO achieves unified, rapid, and real-time control of in-store screens—enabling dynamic model displays and powering a complete data ecosystem for content optimization. Additionally, Whale’s AIGC capabilities support fast creation of localized marketing content, facilitating ongoing dynamic planning and personalized outreach.

To date, over 300 NIO stores have completed or are nearing completion of their digital upgrades—delivering significant business value:

* 200% increase in offline customer dwell time

* 3x more product displays in stores

* Enhanced user interaction leading to stronger brand impact and higher conversion rates

By integrating Whale's technology and data systems, NIO has systematically elevated its content and marketing approach. Through cutting-edge experiences and a vision of sharing a better lifestyle via smart electric vehicles and services, NIO is positioned to go further—and lead smarter.

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