Stores represent the closest touchpoint between users and brands, offering the most concentrated opportunities for interaction. Polestar Automotive places great importance on leveraging customer flow value and maintaining standardized store operations. The brand understands that excelling in both user analytics and store operations is key to maintaining competitive advantage. Through its offline store data product – Whale SpaceSight – Whale enables equipment deployment, customer journey tracking, and standardized operations, significantly enhancing Polestar's operational control and marketing capabilities across offline stores.

Accurate Entrance/Exit Customer Flow Insights for Store Security

Customer flow is the "lifeblood" of stores – the foundation of business. Its value extends beyond conversion to the deep empowerment of store operations and marketing through data analysis.

With Whale's support, Polestar has deployed AI cameras at strategic store entrance/exit locations. These cameras legally and compliantly capture and analyze passing traffic (people passing the store) and entering traffic (customers entering the store), providing accurate, deduplicated customer flow statistics.

For the substantial daily entrance/exit customer flow data, Whale offers batch management features: brands can use standard multi-channel functionality for real-time store monitoring; set target monitoring views with rule-based screenshots; and obtain batch data through customizable rules. Additionally, intrusion alert features enable real-time monitoring, analysis, and retrospective verification to ensure secure store operations.

Comprehensive In-Store Customer Understanding for Data-Driven Marketing

Through SpaceSight, Whale assists Polestar in comprehensively aggregating and analyzing in-store customer flow data using ReID technology, generating heat maps, path maps, and recording zone dwell times. This provides data support for hot zone/cold zone analysis.

Furthermore, Whale helps brands analyze customer flow in specific product areas and examines correlations between different zones and products by combining shelf product data and checkout conversion data. This guides subsequent display optimization and promotes cross-selling opportunities.

Through comprehensive insight into customers' in-store journey, brands can better understand users, identify patterns behind consumer behaviors through intuitive data visualization, and refine in-store zoning through label management – ensuring every marketing decision is data-driven.

Highly Intelligent Remote Store Inspections for Cost Reduction & Efficiency

Store inspections have always been challenging for automotive brands with multiple locations. Whale provides Polestar with a complete remote intelligent inspection system where headquarters staff can conduct remote inspections via web platforms and mobile devices using 20 large screens and 7 playback speeds. The system also identifies and monitors parking scenarios, giving headquarters complete visibility into real-time conditions across all stores.

Notably, when low-frequency events occur that could impact business – such as out-of-stock products, non-compliant displays, or inadequate cleanliness – the system provides relevant analysis and alerts inspection staff to take immediate corrective actions.

The inspection system also supports headquarters staff in tracing abnormal events, recording personnel-related incidents, and manually creating corresponding resolution workflows. This enables rapid problem-solving and ensures "accountability to individuals" at store level. While accumulating customer and employee data, the system uses AI and big data to monitor sales associate presence and evaluate customer interactions, significantly enhancing standardized management and service quality.

Digital Empowerment for Enhanced Business Process Management

Through Whale's Alivia, Polestar can more efficiently manage incidents and tasks in a unified manner. Authorized managers can participate in work order configuration, while features including compliance alerts, task assignment to mini-programs, automated/manual review, real-time data monitoring, and customer management work together to provide strong support for standardized business processes and omnichannel digital retail management.

Whale's digital store operation solution has helped Polestar Spaces achieve over 95% accuracy in customer flow data. The low-cost, high-accuracy batch customer flow data has laid a solid foundation for subsequent business analysis. Polestar headquarters staff can quickly and comprehensively grasp store operations and use the inspection system to visually analyze root causes and resolve issues immediately when data anomalies occur – truly enabling them to master their physical store spaces.